Of course the estimated "ten million or less" are not the full promotional budget for Prints and Advertising, which will be quite higher. But it seems that, contrary to some IMDB bad-mouthing, nobody went over-board. Or desperate.
Out of my great respect and admiration for David Fincher's works I am hoping every one of his films does well enough to make it easier to fund his future ambitions. This weekend should see Benjamin Button break through the $200 million world-wide barrier... and I am going to add to that with watching it again, while it's in cinemas. I remember, looking back, I would have loved to see SE7EN, FIGHT CLUB and ZODIAC more often on the big screen. Not making the same mistakes again...
Here's the article. Discuss.