Grab them while they are hot: The David Fincher produced short-film series BMW Films "The Hire" has been taken offline by BMW as long as two or three years ago. They were incredibly hard to find online; at least in decent quality. Until now ...
First and foremost "The Hire" was a tremendous marketing-feat for german car-manufacturer BMW: The website asked you to register and optionally order further information on the latest BMW models, and whether you were in for more BMW info or not, it offered you access to a series of five incredible action short-films, produced by none other than David Fincher and featuring A-list directors such as John Frankenheimer, Ang Lee, Guy Ritchie, Wong Kar Wai and Alejandro González Iñárritu.
According to various press releases and articles the series was incredibly successful:
"After one year, the number of viewers who had visited BMW's Web site to download The Hire shot to over 21 million, and with three more films added in 2002, it rocketed to 100 million." (-- Business Week)
The three 2002 additions were produced by Ridley and Tony Scott and their production company RSA, rumored to have a budget of 15 million dollars, and starring James Brown, Gary Oldman, Marilyn Manson, Don Cheadle, F. Murray Abraham, and with star-directors Joe Carnahan, John Woo and Tony Scott taking the director's chair.
What I personally like about these films, is that they were not advertising -- like many of the follow up campaigns by Pirelli or Mercedes Benz. (Also check out this article from the Guardian).
Instead the BMW films were pure entertainment, very well made and fun to watch!
Go, buy yourself a BMW ... and enjoy these awesome films:
BMW FILMS "The Hire", Series 1
produced by DAVID FINCHER
AMBUSH (John Frankenheimer)
CHOSEN (Ang Lee)
THE FOLLOW (Wong Kar Wai)
STAR (Guy Ritchie)
POWDER KEG (Alejandro González Iñárritu)
BMW FILMS "The Hire", Series 2
produced by Tony Scott & Ridley Scott
HOSTAGE (John Woo)
TICKER (Joe Carnahan)
BEAT THE DEVIL (Tony Scott)
And to round it up, here is some further bonus material:
THE MAKING OF "THE HIRE"
Disclaimer: These videos may have been posted by users with no official right to do so.