Colt 45 - "Imagination"

... and now for something completely different: With the last couple of weeks (luckily) crowded with David Fincher / Benjamin Button news items by the hour, it's about time to deal out something I am sure most of you haven't ever seen ... a classic David Fincher commercial. Or to be more exact: The very first one he ever shot for Propaganda Films!

The later is the info I gathered from a very informative news article I dug up during my research, which has a lot to do with Propaganda Films, its tremendous success in the late 80s and early 90s, how it all came together and who the brains behind it were.

The commercial itself is a powerful montage of imaginative images. You can sense a lot of Fincher's other works in this, Paula Abdul and Madonna videos come to mind. Which makes perfect sense once you know that Propaganda Films was the first company to bring the new aesthetics of music videos to commercials.

I like the way this is (shot and) edited, due to long-time Fincher trustee James Haygood, who also edited THE GAME, FIGHT CLUB and PANIC ROOM.

The spot is a true classic, a must-see for Fincher fanatics, that went on to win three Clio awards in 1988, including Best Direction.

Thanks so much to Henry for finding the commercial (and sorry it started collecting dust in my inbox). -- Everyone, enjoy it here: Colt 45 "Imagination" Propaganda Films Article


  1. great post, dude!! keep up the good work!

  2. Great stuff. Have you ever thought about collecting all these commercials, tidbits and infos in another form, like a website WITH a blog on it? Because in the current form it's kind of hard to get an overview, when it's sorted chronologically (as usual in blogs).

  3. Oh man this looks awesome! I hope they release a version for the Krave by Motorola. Ever since I started working with Motorola I have became a huge fan of the phone ( With a full list of features, like a full touch screen, I can't stop obsessing over it.

  4. I was the production designer on Colt 45 (first time I worked with Fincher) as well as "Roll With It" and several others. Let me know if you want more info about it.