The later is the info I gathered from a very informative news article I dug up during my research, which has a lot to do with Propaganda Films, its tremendous success in the late 80s and early 90s, how it all came together and who the brains behind it were.
The commercial itself is a powerful montage of imaginative images. You can sense a lot of Fincher's other works in this, Paula Abdul and Madonna videos come to mind. Which makes perfect sense once you know that Propaganda Films was the first company to bring the new aesthetics of music videos to commercials.
I like the way this is (shot and) edited, due to long-time Fincher trustee James Haygood, who also edited THE GAME, FIGHT CLUB and PANIC ROOM.
The spot is a true classic, a must-see for Fincher fanatics, that went on to win three Clio awards in 1988, including Best Direction.
Thanks so much to Henry for finding the commercial (and sorry it started collecting dust in my inbox). -- Everyone, enjoy it here: