Okay, guys, I need your help with this one. Wieden+Kennedy lists NIKE's "Mr. Robinson Pizza Mon" (1990) as a David Fincher directed commercial. And to me it is very hard to believe Fincher has actually directed that ...
I think, my first problem is, that I have never read about David Fincher directing this ad -- and I could understand if he doesn't ever want to be reminded. Then secondly, even though the spot has the "narrative twist" that Mr. Robinson cares more about his Pizza than his Nike shoes, in my opinion this spot too directly contradicts Fincher's statement: "I would never do commercials where people hold the product by their head and tell you how great it is, I just wouldn't do that stuff."
Oh, and lastly, except for the dolly-shot at the very beginning I can't find a single shot in this that looks "Fincher", if you understand what I mean. So: Anybody knows if this is really a Fincher commercial? And what do you guys think of it?
Watch & judge: