Adding another classic to the David Fincher commercial gallery:
In Nike's 'Magazine Wars' library magazines come to life and cause quite some fuzz. Fun concept, brilliantly executed -- and it received the International Monitor Award for "Best Achievement in National Commercial"!
On this ad David worked with cinematographer Harris Savides, the DOP of ZODIAC, and once again: Visual Effects company Digital Domain.
If you already know the commercial, watch it again!
If you don't, ... it's about time: