It's mildly amazing how this slogan in this variation doesn't even make sense, not in the slightest way. But hey: That's advertising!
What's truly amazing is that I feel reminded of the good old BMW Films days, when Ridley Scott and RSA took over David Fincher's position as executive producers for the second batch. Now they've done it again, with a twist: Five directors, five genres, five short films -- all with the exact same dialogue. The concept sounds intriguing, and for everyone interested: There's a contest coming with it. To shoot your own "version" of the story and win the entire Scott family as miniture wax figures for your chimney.